KAPITOL GROUP

Strategic Public Relations Campaign

DELIVERY OF A MULTI-FACETED & EXTENSIVE PUBLIC RELATIONS CAMPAIGN TO DRIVE BRAND RECOGNITION IN THE INDUSTRY

Kapitol Group’s key goal in engaging Neue Media was to establish itself as a challenger to the Tier-1 Construction Companies to support its ambitious growth strategy. Experiencing rapid sustained growth since its inception in 2018, Kapitol Group currently has a growing balance sheet of over A$600 million, with over 200 staff members and has been named The Best Place to Work for 2 years in a row.

To facilitate this, Neue Media set out on introducing Kapitol as a fresh yet trusted voice in the media, this included a large media outreach and relationship building with key media contacts. Working directly with the media as well as Kapitol’s Co-Directors and the Head of Marketing, Neue Media has been able to generate coverage across TV, Radio and Editorial for Kapitol Group.

Highlights of placed coverage and media relations thus far include a Channel 7 News Segment, an ABC Business TV Segment as well as multiple placements with The Urban Developer – the property industry’s key source of information with over 65,000 e-news subscribers.

Results

20 + high-value media placements within the first year of engagment
17 million + reach achieved across TV, Online, Print Editorial & Radio
$700,000+ advertising value returned
6% increase in Share Of Voice against competitors

Strategy

Neue Media provided Kapitol Group with a comprehensive communications strategy to assist in publicly profiling the brand and achieving widespread recognition. The strategy centred around solidifying Kapitol Group’s rapid growth and point of difference in the industry.