PACE DEVELOPMENT GROUP
Strategic Communications Campaign
CREATING AN INTEGRATED PRESENCE FOR A LEADING MELBOURNE PROPERTY DEVELOPER
Neue Media has worked with Pace Development Group for 6 years as the foundation client secured following Neue Media’s launch in 2017. During this time, we have successfully launched 20+ project campaigns, including Pace’s iconic flagship project The Darley.
Responsible for managing Pace’s social media channels, content creation and public relations, we maintain a consistent presence for Pace’s brand in both consumer and business media.
Neue Media also assists to support Pace’s planning efforts through concerted government relations and community engagement programs where projects have required sensitive communications.
Results
Since refreshing Pace’s content and social media strategy in August 2021, brand exposure has increased significantly.
Instagram followers increased by almost 1,000
Facebook page likes jumped by 700+
LinkedIn boasted 2000+ new followers
Increased brand awareness by 40% to be within the top 10 most recognised property brands in Australia (according to REA Group research study)
Secured extensive national media coverage in top-tier outlets, including all major broadcast networks, The Age, Herald Sun, Broadsheet, The Urban Developer and more, with a cumulative equivalent advertising value of over $20 million
Strategy
Neue Media provided Pace Development Group with a comprehensive multi-channel strategy that would elevate its brand presence as a leading Melbourne property developer.
Digital & Social
Neue Media manages the day-to-day social media operations for Pace Development Group. This includes the planning and implementation of a monthly content calendar, community management and paid social media advertising.
Content Production
Neue Media plans, implements and executes quarterly content production shoots, including photography and videography for projects, construction sites and events.
Public Relations
Neue Media has consistently secured media coverage for Pace Development Group in leading Australian publications and broadcast networks for project launches, key tenant announcements and company milestones.
