ABOUT US.
A Neue definition of success.
Neue Media was founded in 2017 by Cara Cunningham and Vanessa Lai. Backed by extensive industry experience, the pair saw an opportunity to transform the traditional and disconnected marketing agency mix by consolidating multiple communications functions into one streamlined service.
The Neue model offers clients greater efficiencies and more impactful business outcomes. Our multi-channel approach is an industry game-changer, allowing us to create compelling brand content and amplify it through strategic media placement, public relations, events and social.
OUR TEAM
Our team is the best in the business and at the top of their game. They bring a diverse set of industry expertise to Neue Media, offering strategic guidance to our clients with a highly personalised approach.
Vanessa Lai
DIRECTOR
Vanessa draws on over twenty years’ experience working for some of Australia’s largest media agencies including McCann, Group M and Omnicom, overseeing multi-million dollar campaigns for household consumer brands.
Vanessa’s unique analysis of consumer behaviour sets her apart within the industry, providing innovative strategies for clients that help them reach new audiences and achieve unparalleled results. Her vast media relationships ensure that Neue Media receive the best rates and placements in the industry.
Cara Cunningham
DIRECTOR
Cara founded Neue Media with over fifteen years’ of experience in communications, having held PR and Marketing Director roles for publicly listed property groups and PR agencies, with Undertow Media, GPT and BPM.
This combination of client-side and agency experience ensures that Neue Media campaigns deliver commercial results for clients throughout the whole development cycle, providing a competitive advantage to Neue Media’s clients.
Erica Moloney
GENERAL MANAGER OF COMMUNICATIONS
Erica possesses fifteen years’ of brand communication experience, having both worked with some of Australia’s most respected agencies including Royce, Haystac and iD Collective, and in-house in the property sector.
Erica ensures Neue Media’s clients benefit from considered, integrated marketing and communications strategies that possess both the consumer insights and creative flair needed for engaging all segments of media, influencers and, ultimately, consumers. Erica has cultivated an unsurpassed network of media contacts which provides Neue Media’s clients access to tier-one opportunities.
Stephanie Deenmamode
SENIOR MEDIA ACCOUNT MANAGER
Approaching every day with emphatic enthusiasm and zeal, Stephanie thrives in Neue Media’s dynamic environment. With over 10 years’ experience in media, advertising, and marketing, across a multitude of industries and fields, Stephanie has helped successfully run campaigns for world-renowned clients on both in-house and agency sides.
Within her role as Senior Media Account Manager, Stephanie oversees client services and managed day-to-day activities of digital and offline campaigns across multiple platforms. She provides recommendations where required to ensure all projects perform well, deliverables are met and within budget. Additionally, Stephanie maintains an in-depth knowledge of our clients’ business and goals and demonstrates how proposed digital media solutions will show expected results.
Grace O’Neill
SENIOR COMMUNICATIONS MANAGER
With over nine years of experience, Grace is a skilled professional in client and team management.
Driven by going above and beyond for clients, Grace loves bringing clients’ goals to life across the entire communications system including PR, social media, blogs and events.
Previously working as a Marketing & Events Manager at La Trobe Financial, and prior to this at Newmark Capital as Investor Relations Manager, Grace brings a wealth of experience to our communications team developing and implementing fully integrated marketing strategies that yield results aligned with our client’s brand objectives.
Michelle Kane
SENIOR COMMUNICATIONS MANAGER
Michelle brings seven years agency experience to her role at Neue Media, across a range of clients within property, not-for-profit and consumer sectors. With a background in social and content, PR and digital media, Michelle leverages her diverse skillset and passion for storytelling to develop and execute innovative communication strategies for our clients.
Bringing curiosity to all her campaigns, Michelle actively keeps her finger on the pulse to source new opportunities that align with her client’s objectives. Michelle's contagious passion for her work, coupled with her commitment to team mentorship, inspires Neue Media’s growing team to strive for success.
Amira Maguire
ART DIRECTOR
The source of idea generation for the entire Neue Media team, Amira guides our agency’s artistic vision. Her expertise in the role of Art Director is bolstered by her numerous years of experience within the creative industries. Amira has extensive experience working across property, architecture, hospitality and consumer brands.
Amira ensures that all the content we produce as an agency remains consistent and in line with each client’s unique brand position, elevating their visual aesthetic. She approaches each project undertaken by the agency with ceaseless passion. Amira’s wide-reaching scope includes the strategic direction of all creative content, including graphic design, photography, videography, and social media imagery.
Rick Clement
COMMUNICATIONS MANAGER
With over twelve years of experience in client-facing service positions, Rick actively manages the day-to-day operations of our clients, while providing oversight and guidance to our communications team. His role encompasses implementing and daily management of social media strategies, reporting, creating, and coordinating events for our clients as well as assisting with the creation and execution of impactful digital strategies. His in-depth knowledge of social media trends and industry developments makes him a key asset within the team.
Relishing the creative aspect of his role, Rick approaches each task with determination and aptitude. His enthusiasm and dedication to the role have provided the Neue Media team and our clients with consistently impressive results.
Bella Douglass
COMMUNICATIONS MANAGER
Bella is passionate about producing engaging written and visual content that builds meaningful connections between brands and audiences. Combining her versatile skillset and five years of agency experience, Bella specialises in PR, social media, influencer management and content production.
Bella’s unwavering appetite to deliver outstanding work is backed by her comprehensive knowledge of the latest trends and experience managing integrated lifestyle and property campaigns. In her role as Communications Manager, Bella ensures the broader Neue Media team continues to deliver innovative opportunities for extensive PR coverage, social media, and content production to our clients.
Dana Fleming
OFFICE & ADMINISTRATION MANAGER
Acting as the glue that binds our office together, Dana provides solutions to our everyday dilemmas in and around the Neue Media office. Her extensive experience within the industry is regularly displayed with her proactive approach to work. Dana regularly ensures that the Neue Media team is adequately resourced in our business practices.
She is responsible for the day-to-day running of the Neue Media office and regularly acts as a liaison between the business and external contractors, offering impactful resolutions to any issues faced by our team.
Lachie McKeown
CONTENT PRODUCER
Lachie is a content and production expert with ten years of experience in multiple industry roles, specialising in content creation and Cinematography, including work on television and production for streaming services.
At Neue Media, Lachie works across all stages of the content production process from Pre to Post production to help ensure his photo and video work on set is what is optimal for our clients
Lachie’s extensive experience in all aspects of content production from ideation to completion ensures every client project is approached with meticulous craft, passion and excellence.
Emily Sharples
COMMUNICATIONS COORDINATOR
Emily joins Neue Media as a recent graduate of the Bachelor of Media Communication majoring in Public Relations at Monash University. With four years of customer service and visual merchandising experience across major national brands, she is passionate about crafting powerful brand storytelling that resonates with audiences.
In her role, Emily supports the wider team with copywriting, reporting, organic and paid social media strategy, community management, and PR. With a keen eye for detail and a hunger to learn about the industry, Emily’s enthusiasm and dedication to her work make her an asset to the Neue Media team.
