GRAY PUKSAND
Strategic Communications Campaign
ELEVATING AN ARCHITECTURE PRACTICE TO A ACHIEVE TIER-ONE BRAND RECOGNITION
Neue Media was appointed as Gray Puksand’s communications agency in August 2022 to elevate the brand through a holistic communications program.
Since our engagement, we have been responsible for managing Gray Puksand’s social media channels, content creation, public relations and award submissions, event and partnerships management and copywriting.
Operating as the control centre for Gray Puksand’s external communications, we maintain a consistent presence for the brand by complementing existing values and creating localised tactics for each studio in Australia.
RESULTS
A 360% increase in Facebook engagement rate
LinkedIn followers increased by 500
Observed a 304% increase in Instagram impressions
Strategy
Neue Media provided Gray Puksand with a comprehensive multi-channel strategy to elevate the brand to a tier-one status in line with other leading architecture practices.
Digital & Social
Neue Media manages Gray Puksand’s day-to-day social media platforms. Including planning and implementing monthly content calendars, daily community management, and paid social media advertising.
Content Production
Neue Media has planned, managed, and executed multiple content shoots in both Gray Puksand’s Melbourne and Sydney studios featuring staff, design processes and projects.
Public Relations
Neue Media provides Gray Puksand with dedicated public relations campaigns to achieve key coverage in national industry publications.
