ESR AUSTRALIA

Strategic Media Relations

RAISING THE PROFILE OF ONE OF AUSTRALIA’S LEADING ASSET MANAGERS.

ESR Australia is a leading manager of industrial and business park real estate, with assets under management of more than $8Billion AUD and a robust pipeline of developments underway.

ESR Australia identified as a challenger brand when it engaged Neue Media in August 2020. Through a sustained program of regular media engagement and profiling of CEO Phil Pearce, the media and industry at large now regularly seek comment. This extended to an invitation from AFR to be a key note speaker at the 2021 Property Summit.

Through a concerted effort by Neue Media to engage key property journalists the sentiment towards ESR Australia has been largely positive.

RESULTS

100+ annual average top tier media hits
$3.8m annual average advertising equivalent value
110,000 annual average media reach

Public Relations

Neue Media provides ESR Australia with a broad spectrum of PR services, including but not exclusive to media relations, corporate profiling, media analysis, issues management and strategic counsel.

Editorial strategy

Neue Media approaches each announcement and opportunity with an in depth understanding of the media landscape and with consideration of ESR Australia’s stakeholders.