DUX MEDIA BREAKFAST
Media and influencer event for Little Projects
CREATING AN EXCLUSIVE MEDIA EXPERIENCE FOR A PREMIUM NEW PROJECT
As part of Neue Media’s remit to establish a consistent and regular program of brand content for Little Projects, a strategy to generate corporate level PR and media interest was developed, including opportunities to celebrate brand success outside of project launch campaigns.
Neue Media hosted an exclusive media and influencer breakfast at the recently completed Dux Richmond Hill, in collaboration with Vogue Living, hosting a design and urban planning discussion lead by Vogue Living editor, Annemarie Kiely. With Little at the centre of discussion, its partner architects, development team and interiors consultants discussed the evolution of Melbourne as a design city, and what impact Little was having on the ongoing rejuvenation of retail, commercial and residential sectors.
Neue Media was responsible for full event delivery, content creation, social media management and PR exposure. Coverage appeared within Vogue Living, the Australian Financial Review, Sky Business News, The Australian, and several international design blogs.
