MALVERN COLLECTIVE
Kokoda Property Campaign
ENGAGING WITH THE LOCAL COMMUNITY TO DRIVE MASS BRAND AWARENESS
Neue Media created the concept for and executed the European Laneway Festival to activate the site of Kokoda Property’s Malvern Collective project, with the aim of driving mass community attendance to the display suite.
A multi-faceted pre-promotional campaign was devised encompassing audience research, targeted media activity, public relations and social content. The one day festival resulted in over 800 individual attendance registrations, a 243% increase in Kokoda Instagram interactions on the day as well as 39,000+ social media interactions across all channels in the week leading up to the event.
Neue Media managed end-to-end event production along with PR communications, media strategy, content creation, social media management, permit and licensing logistics and community engagement.
