HARLI
Integrated Media Campaign
TARGETING PURCHASERS AT ALL STAGES OF THE CUSTOMER JOURNEY
Harli is a 7-Star, zero carbon community in Cranbourne West. Launched in October 2022, this new boutique community features 181 premium allotments. Its unique development aims to provide a sustainable community among existing schools, shopping centre, parks, sporting and recreational facilities.
Our task was to generate brand awareness of Harli in the market whilst also driving conversions.
The campaign kicked off with an integrated media channel approach across both digital and offline placements to help with Harli’s brand awareness prior to the launch.
The post-launch campaign aimed at maintaining Harli’s reputation in the market, engaging new users and nurturing existing customers from the launch phase.
Results
Leads surpassed initial estimations for the first 3 months by +60%.
Media Strategy
An integrated media strategy was developed to reach users at all stages of the customer journey and amplify the project to new and existing audiences.
Media Planning & Buying
From development to execution, our dedicated team oversaw all aspects of the media planning and buying process to ensure campaign objectives were achieved.
Google SEM
A highly targeted Google SEO & SEM strategy was incorporated into the campaign to generate website traffic and support all marketing touchpoints.
