GAMUDA LAND AUSTRALIA

Strategic Communications Campaign

ESTABLISHING A LOCAL BRAND PRESENCE FOR GAMUDA LAND AUSTRALIA

Following a competitive agency tender process, Gamuda Land appointed Neue Media as its full-service media, PR, content, social and events agency in Australia.

Neue Media was responsible for re-launching the Gamuda Land brand in Australia and developing a local Australian communications strategy that would facilitate a corporate presence for the company in the press and across social media channels.

In the lead-up to Gamuda Land’s first project launch, Neue Media seeded several project-related PR stories about each facet of the development, resulting in widespread reporting of the project in mainstream news (AFR, The Age, SMH, Herald Sun, The Urban Developer and property platforms).

The content production for the project and the corporate brand has achieved 35 times over the industry and Instagram benchmark, drawing an audience of over 1,000 social followers before the launch.

Results

In six months, Neue Media has established Gamuda Land’s Australian presence.

Secured over 20 pieces of top-tier corporate and project press coverage before the retail launch.
Increased Instagram following by 412% across an 8-month period.
Launched The Canopy on Normanby with a grand opening attracting over 150 groups in February 2023.
500+ leads delivered in the first month of the project launch campaign.

Strategy

Neue Media provided Gamuda Land Australia with a comprehensive multi-channel strategy that would assist in the promotion of their Australian initiatives and projects.

Media Planning & Buying

Neue Media’s dedicated media team developed a multi-faceted media approach to promote Gamuda Land Australia’s projects and brand across a number of platforms.

Digital & Social

Neue Media manages the day-to-day social media operations of Gamuda Land Australia. This includes the planning and implementation of a monthly content calendar, community management and advertising.

Content Production

Gamuda Land Australia engaged Neue Media’s suite of content production services to create engaging short-form brand content to be shared across social media platforms. This included suburb profiling shoots, resident testimonial interviews, display suite tours & event videography.

Events

Neue Media played an active role in the organisation and delivery of Gamuda Land Australia’s launch event for their latest South Melbourne project, The Canopy on Normanby. This involved the coordination of suppliers, entertainment and activities as well as full on-site event management.