Bringing A Neue Approach To Sydney
In March this year, we realised our long-term ambitions of Neue Media going national, opening an office in the heart of Sydney headed up by Client Director – Media & Communications, Shanti Molinaro.
With the abundance of opportunity in the harbour city, expanding into Sydney has been on our wish list since the very inception of Neue Media.
We hope to replicate our growing success in the Melbourne market and bring our unique full-service media and communications agency model, specialising in property, to prospective clients in Sydney who may be seeking to consolidate multiple functions into one streamlined service offering.
Neue Media Director, Cara Cunningham, said, "When we founded Neue Media in 2017, our unique paid/earned/owned/shared model was a pioneer in the property space and solved many frustrations for property marketers, allowing us to quickly dominate the market here in Melbourne.
"Our continued success, even in a challenging market, gives us great confidence to introduce our model to Sydney. The feedback from many client partners in NSW has been that local agencies have simply been unable to meet their unique property or corporate needs that our senior communications are well accustomed to delivering.
With a proven track record of conceptualising and delivering integrated marketing strategies, Shanti is focused on leading key national client relationships while growing a strong portfolio of NSW-based clients.
Shanti brings to Neue Media extensive experience, gathered from Australia's most recognised property groups, including ten years at commercial property giant CBRE, working across high-profile residential projects and boutique developments. She has since earned her agency stripes, working with various property clients, including ISPT, 101 Collins Street, Time & Place and GPT.
Neue Media Director, Vanessa Lai, said, "Having worked closely with Shanti as a client for almost a decade, we know she embodies Neue Media's high-performance and service-oriented approach. Working closely with our senior management team, Shanti can take our mission to create truly ground-breaking campaigns nationally to guide the Sydney office to become the leading agency in NSW."
The expansion has allowed us to enhance servicing our established Sydney-based clients, including Architecture Practice Gray Puksand, Industrial Property and Logistics company ESR Australia and Fridcorp's Beyond Hurstville project, as we provide consistent on-the-ground support while solidifying our presence to new clients.
We are ready and excited to be servicing the communications needs of Sydney's property sector. Get in touch if you'd like to discuss how we could work together.